Privacy Notice

Last Updated: 8th June 2022

The following Privacy Policy governs the online information collection practices of Borderless Access Private Limited (“Borderless Access”) and its associated global entities (“Company,” "we" or "us"). It outlines the types of information or data that we gather about you while you are using,,, www.TheExpertCafé.com,, and other websites operated by Company (collectively, the " Site"), and the ways in which we use this information.

Purpose and Scope

This notice outlines the personal information (PII/data) that Ocular Care Community may collect, how Ocular Care Community uses and safeguards that information, and with whom we may share it. The Privacy Policy applies primarily to information that we collect online; however, it may apply to some of the data that you provide to us offline and/or through other means, as well (for example, at a live event, via telephone, or through the mail).

What personal information do we collect about you?

The personal information that we collect directly from those registering for the Service includes the following categories:

  • Name
  • Gender
  • Date of Birth
  • Phone number
  • Email
  • Zip/postal code
  • Personal profiles (Nationality, Ethnicity, Education, Socio economic status, financial, insurance, health, home & family)
  • Results of surveys taken
  • Patient’s Prescription
  • Survey history
  • An assigned unique identification number (“UID”)
  • Non-personally identifiable information on your household members
  • Photo and video images of you as described in the next section
  • Geographic or location information
  • Information contained in posts you may on the public forums and interactive features of the Service
  • Information automatically collected about you, your use of the Service, and your behavior on the Service as described below
  • Telephone calls and e-mails to us may be recorded and monitored for quality control purposes only, and we may also intercept communications made to individual members of staff at Ocular Care Community when this is required for business purposes and permitted by law
  • Where permitted by law, aggregated behavioural activity from your mobile device app, is collected using a third-party meter
  • Other information that may be exchanged in the course of engaging with the Service. You will be informed of any subsequently collected information

How do we collect data about You?

We may collect different data from or about you depending on how you use the Site.

Communications and support If you contact us through the contact us section on our website we collect and store your contact information, messages, and other data about you like your name, email address, messages, location, and any other data you provide or that we collect through automated means.
Account creation When you create an Ocular care community account or login into your account, we collect personal information such as name, email address, and password.
Profiling Your personal profile separates you from the rest of the respondents. Upon becoming a verified member of the Ocular Care community, we seek information such as your Nationality, Ethnicity, Education, Socio economic status, financial, insurance, health, home & family as part of your profiling questionnaire to ensure that we send you relevant surveys and research studies.
Survey’s We collect personal information and data through the surveys we conduct, in the survey responses. In certain cases, we may conduct a video conference as part of the survey process. When we collect personal data through this means we will notify you prior to doing so.
Data from third party sites You are also given the option to visit us on third-party sites such as Facebook, LinkedIn, and Twitter. If you have accessed our Site via a social media platform, we may collect information related to your social media account. Personal information may include your first and last name, location, username, email address, picture, or phone number.
System data Technical data about your computer or device, like device type, operating system, and the IP address. This data helps us improve the delivery of our web pages and to measure traffic on the Site.
The collection of data will also depend on the individual settings of your device and software. It is recommended to refer to the policies of your device manufacturer or software provider to learn about information they might share with us.

Some information is collected through the use of cookies, web beacons, and tracking technologies. Please refer to the “Cookie Policy” for more details on the type of cookies being used.

How does Ocular Care Community use personal information?

Subject to the terms of this Privacy Notice, Ocular Care Community uses the above-described categories of personal information in several ways. Unless otherwise stated specifically, the above information may be used for any of the following purposes:

  • to administer the Service to you and its customers, including creating a database of individuals willing to take part in research and surveys and providing you information about rewards or gifts earned;
  • to invite you to take part in surveys or research;
  • to send you newsletters, e-mails relating to participation in any of our events, our proprietary product-related information, promotional events and content.
  • incentivizing your participation in surveys;
  • processing survey results;
  • evaluating which individuals may be best suited for specific surveys based on past survey history;
  • to respond to your requests;
  • to distribute communications relevant to your use of the Service or surveys, such as system updates or information about your use of the Service or surveys;
  • as may be necessary to support the operation of the Service, such as for billing, account maintenance, and record-keeping purposes;
  • to maintain statutory and regulatory compliance;
  • direct marketing purposes, to send to you Ocular Care Community product announcements, and similar communication that may be of interest to you (you may “opt-out” of receiving these marketing materials);
  • in other matters after subsequent notice is provided to you and/or your consent is obtained, if necessary.

To whom and how do we share your Personal Information?

Who has access to your data within our organization?

We may provide any of the described categories of personal information to Borderless Access (for Ocular Care Community) employees, consultants, affiliates, or other businesses or persons for the purpose of processing such information on our behalf in order to provide the Service to you. Data may be accessed by our employees who are located outside the EU/UK. In such circumstances, we require that these parties agree to protect the confidentiality of such information consistent with the terms of this Privacy Notice and applicable agreements.

Who do we share your data with outside of our organization, and why?

Third-Party Market Research Companies

Ocular Care Community may also share your personal information with third-party sample/market research companies (individually each a “Third-Party MR Company” and collectively the “Third-Party MR Companies”) for the purpose of identifying survey opportunities that you may be eligible for through those Third-Party MR Companies. If you are eligible for a survey opportunity, the Third-Party MR Company will provide your unique identification number and a survey link to us and we will invite you to participate in the survey. We will not share your name, email address, or phone number with the Third-Party MR Companies. If you have any questions about this data sharing or want to opt-out of the data sharing, please contact us as described hereunder in the last section titled ‘Contact Us’.

We will not share your personal information with third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in.


When our clients approach us to conduct a specific survey, we will disclose the responses of the survey to our clients. This information may contain some personal data.


We may access, preserve, and disclose information about you to third parties, including the content of messages, if we believe disclosure is in accordance with, or required by, applicable law, regulation, legal process, or audits. We may also disclose information about you if we believe that your actions are inconsistent with our Terms of Service or related guidelines and policies, or if necessary to protect the rights, property, or safety of, or prevent fraud or abuse of, Company or others.

Transfer of business

If we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, personal information could be one of the assets transferred to or acquired by a third party.

Retention of Data

Ocular Care Community will retain your personal information only for as long as is necessary for the purposes set out in this Privacy & Notice, typically until your account is deleted. We will retain and use personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), and resolve disputes.

Ocular Care Community will also retain usage data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Sites and/or Portals, or we are legally obligated to retain this data for longer periods.

Ocular Care Community shall retain the captured data of panelists who have not completed the registration process while signing up on Ocular Care Community and/ or have been identified as Fraudulent users by the Company. This is to ensure adequate support is provided to all those who could not complete the registration and to prevent misuse of Ocular Care Community surveys and the incentive redemption process.

For the purposes of the above clause, “Fraudulent users” shall mean and include respondents that resort to unlawful means (creating bots, creating multiple accounts etc) of answering surveys multiple times to gain extra rewards or respondents who speed through the survey without paying attention to questions or answers options or respondents who provide incorrect information in the survey when compared with their profiling information and similar users.

Your rights under the GDPR and the UK GDPR

You have certain rights if you are within the EU/UK this includes:

  • Right to access. This right allows you to obtain a copy of your personal data, as well as other supplementary information.
  • Right to restrict processing. You have the right to restrict the processing of your personal data in certain circumstances.
  • Right to rectification. You have the right to have any incomplete or inaccurate information we hold about you corrected.
  • Right to object to processing. The right to object allows you to stop or prevent us from processing your personal data. This right exists where we are relying on legitimate interest as the legal basis for processing your Personal Data. You also have the right to object where we are processing your Personal Data for direct marketing purposes.
  • Right to erasure. You have the right to ask us to delete or remove Personal Data when the personal data is no longer necessary for the purpose which you originally collected or processed.
  • Right to data portability You have the right to receive the personal data that you have provided to Us, in a structured, commonly used, and machine-readable format.

In order to make a request regarding any of the rights mentioned above, please contact In addition, depending on where you are located, you may submit a complaint regarding the processing of your personal information to a regulator (e.g., the EU data protection authorities).

How does Ocular Care Community use personal information?

Subject to the terms of this Privacy Notice, Ocular Care Community uses the above-described categories of personal information in several ways. Unless otherwise stated specifically, the above information may be used for any of the following purposes:

Information Storage and Security

Borderless Access is an ISO 27001: 2013 and ISO 27701:2019 certified company and we take adequate steps to help protect your personal information. We employ industry-standard security measures designed to protect the security of all information submitted through the Service. However, the security of information transmitted through the internet or via a mobile device can never be guaranteed. We are not responsible for any interception or interruption of any communications through the internet or for changes to or losses of data.

Users of the Service are responsible for maintaining the security of any password, user ID or other forms of authentication involved in obtaining access to password-protected or secure areas of the Service. In order to protect you and your information, we may suspend your use of any of the Service, without notice, pending an investigation, if any breach of security is suspected.

External Links

The Service may contain links to other websites maintained by third parties. Please be aware that we exercise no control over linked sites and Ocular Care Community is not responsible for the privacy practices or the content of such sites. Each linked site maintains its own independent privacy and data collection policies and procedures, and you are encouraged to view the privacy policies of these other sites before providing any personal information.

Children’s Privacy

The Service is not intended for children under the age of 18 years, and Ocular Care Community does not knowingly collect the personal information of children under the age of 18 years.

Changes to this Privacy Notice

Ocular Care Community reserves the right to modify this Privacy Notice from time to time in order that it accurately reflects the regulatory environment and our data collection principles. When material changes are made to this Privacy Notice, Ocular Care Community will post the revised Notice on our website.

Contact Us

If you have any questions or comments about this Privacy Notice or the Service provided by Ocular Care Community, please contact us at: